#TartanTuesday Launched Across UK to support blood cancer charity
Outlander star Sam Heughan partners with Bloodwise to raise money for new treatments into blood cancer
Scottish actor Sam Heughan, star of hit TV series Outlander, is urging people across the UK to wear tartan for a month of Tuesdays from 12th April – 10th May.
Sam Heughan, Bloodwise celebrity supporter and star of the hit show Outlander – which returns to Amazon Prime Video weekly from Sunday 10th April – filmed and largely set in Scotland, launched the initiative by wearing a bright red tartan scarf, and encouraging people to use the hashtag #TartanTuesday when tweeting pictures of themselves wearing tartan on Tuesdays. Following New York’s Tartan Day Parade at the weekend, the Scottish star has tasked the British public to takeover and decorate workplaces, schools and homes with the iconic crisscrossed pattern to raise money and awareness of blood cancer.
Using the hashtag #TartanTuesday and handles @bloodwise_uk and @AmazonVideoUK, people are encouraged to wear tartan on Tuesdays between 12th April – 12th May and make a £3 donation to Bloodwise by texting TTBW54 £3 to 70070 or via JustGiving at www.justgiving.com/Tartan-Tuesday
Sam has supported Bloodwise for a number of years, most recently with his fundraising- fitness initiative, “My Peak Challenge” which, since its inception in 2015, has raised nearly £200,000 for the charity.
Outlander star Sam Heughan says, “It’s really important to raise awareness as blood cancer is the fifth most common cancer and affects people of all ages. I hope people enjoy a month of TartanTuesday, have fun with it, and that we raise as much money and awareness as possible. I look forward to seeing everyone’s pictures on Twitter!”
Cathy Gilman, Chief Executive of Bloodwise, says, “Sam’s dedication to Bloodwise over the years has been absolutely fantastic and we are proud that he has once again chosen to support our charity by fronting #TartanTuesday.
“We are looking forward to working with Amazon UK on this great initiative which we hope will raise vital funds and awareness to enable us to improve the lives of even more patients.”
Bloodwise has a strong presence in Scotland, with over £6million currently invested in blood cancer research projects at Glasgow and Edinburgh Universities.
Sam Heughan supports #TartanTuesday as Outlander returns to Amazon Prime Video, with episodes releasing weekly for Prime Members in the UK